Branding
Her Active is a South African-based woman-empowering, philanthropic brand on a mission. They are still gearing up with inventory, but their goals are big as no doubt their impact will be. Her Active’s business model is a triple threat for good, selling activewear made from recycled material, manufactured by women, that ultimately funds sport programs for girls in South Africa. We recently created a new brand icon and color palette to accompany their logo that represents movement, adventure and celebrates imperfection.
