Brand Identity
We worked with Nine Red to develop a new brand identity and supporting collateral that celebrates and carries on the time-honored tradition of Feng Shui, while creating space for her client’s own unique needs in a modern world. Nine Red’s brand features an extended color palette to accommodate ancient symbolism and industry standards. They wanted a playful, feminine aesthetic while still retaining a modern professionalism. We complimented the brand marks with a hand drawn aesthetic and naturalistic imagery to inspire positivity and warmth.
There’s a sacred tradition in Feng Shui where, as teachings are shared, the practitioner is paid with nine red envelopes. That practice was Nine Red’s yellow door. It was the story worth telling and is symbolic of the exchange of energy, knowledge, respect, appreciation for traditions and specifically to Megan, they embody self worth.
