Branding
Based in South Africa, Her Active is a philanthropic brand dedicated to empowering women and making a difference. While they are in the process of building their inventory, their ambitions are vast, promising a significant impact. Her Active operates on a triple-threat business model for social good: they sell activewear crafted from recycled materials, produced by women, and the proceeds fund sports programs for girls in South Africa. Recently, we designed a new brand icon and color palette to complement their logo, embodying themes of movement, adventure, and the beauty found in imperfection.
