Experiential Design
The environmental graphics throughout White Castle's new headquarters in Columbus, OH are dynamic, vibrant, and very on-brand with their humor. The graphics package was very much a collaboration between designers and resulted in designs that were balanced and an impactful brand path that tells the White Castle story in engaging way. Highlighted core values give life to each floors elevator lobbies, while plays on the WC logo give add a visual energy to huddle rooms, wall graphics and signage.
* This project was completed while employed with MA Design, as a part of the Experiential Design Studio
